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Where are you trying to put that hot piece of metal, again? Branding.

December 4, 2012

As I sit here, late at night, listening to the soothing sounds of Archie, I can’t help but wonder at the journey he’s taken. He’s a russian electronic musician, and a year and a half ago this was the only tune that he had attached his name to (The original is long gone, for reasons far beyond the scope of this post).

Now, he’s making a living off his music, been signed to a international music label, and worked with people like the incredible Anna Yvette, been featured on primo music site, and is generally doing awesome. He took two things he really loved, music and ponies, and did them really, really well, and was suitably rewarded for his efforts.

I’m no musician, nor do I believe that my love of ponies and writing will get me anywhere beyond the cozy confines of, seeing how Everfree Network and Equestria Daily are entrenched and doing wonderful jobs (and paying bills), I think we can safely put aside ponies from the equation.

What does that leave me with? Writing. I like to think I do a pretty good job of it. It’s what everyone told me I was amazing at, and should develop more through a post-secondary institution of some sort. I’ve had some hiccups along the way, but I’ve got a steady hand at the rudder, so put the pedal to the metal and Just Do It.

Where was I going with this?

Ah, right. Writing. It’s what I want to do, and I don’t think the method matters too much, to be honest. Today in Advertising class we all knocked out some parody lyrics for Michael Jackson’s Beat it, and I thought mine were pretty good. It’s been a while since I added anything to that list, and I missed that. Doing fun things like rewriting lyrics, coming up with new songs, detailing how an intrepid band of adventurers defeats a gelatinous cube using GooGone, all happens in ad.

But then there’s journalism. Whether it’s Patrick Klepek breaking a possible conspiracy between multi-million companies in the realm of video games, or Anderson Cooper not missing a beat after a rocket explodes blocks away from his position, or even annual self-torture to raise money for children in hospitals, I see shining paragons of journalistic integrity everyday. I want to be part of that, to objectively improve the world through the dissemination of knowledge.

Just when you think you’re out, though, Public Relations drags you back in. Coming up with newsworthy events to promote things? I love both things and newsworthy events!

All are enticing, luring me in with different but equally sweet aromas. I can’t decide, at least, not right now.

But that’s okay.

I have a whole month to think upon what I wish to do. To decide where I want to do in life, what kind of impact I want to have on the world. It’s not a question of if anymore: it is a question of how. So, without further preamble, I present to you:

Brayden Lacroix’s Personal Brand

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